July 20, 2020

Inbox Detox

Inbox Detox

Lessons learned after a month of trying to replace email with other forms of digital communication.

Electronic mail emerged in the 1960s and, unlike 8-tracks or Woodstock, remains heavily in use today.

Even as usage of persistent chat and video conferencing tools surges, email remains the most popular form of business communication.

For many, that reliance is out of necessity--whether technological or cultural--rather than personal preference.

So, we wondered: What would a month without email look like? We decided to put it to the test.

In this episode, we recap the results of that experiment. With us are digital communication experts and fellow email-deflectors Dominic Kent, Director of Content Marketing & Communications at Mio, and John Yarbrough, Sr. Director of Communications at Lifesize. 

We talk about:
  • How we did based on the data (emails received vs sent)
  • What tools we used to replace email
  • Challenges and wins
  • Our takeaways and new habits
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Reference Links:

Click here for Dominic's article
Click here for the episode transcript

John Yarbrough

Corporate Marketing and Communications Lead for Lifesize

John Yarbrough is Senior Director of Brand and Communications for Lifesize, a global enterprise communications company.

Dominic Kent

Director of Content Marketing & Communications at Mio

I'm a Freelance Marketing Consultant for hire.
I specialise in creating and optimising B2B SaaS content- with a niche focus on Unified Comms, Team Collaboration, and Contact Centre.
Most recently, I've recently taken the Mio blog from 600 monthly blog readers to consistently hitting 200,000+ blog readers, all while delivering enterprise and SMB leads at scale.
I host the UC Influencers podcast (unifiedcommsinfluencers.com) where I post a weekly interview with the most influential people in the Unified Comms industry.
HOW I’M DIFFERENT: I've done it all before. I'm not just a marketing person winging it.
I've provisioned, project managed, been a customer, done some tech support, assisted sales teams, created product collateral, advised on strategy, ran procurements, hand-held installations, written copy, edited copy, set product marketing strategies, devised editorial calendars, been a journalist, created bespoke content, ran teams, ran websites, and now run content marketing and communications in the evolving telecoms industry.
You will get the biggest bang for your buck if you hire me to do a combination of the following: research, manage, execute, and optimise content. This could be existing content that needs an overhaul, a lead magnet blog post, or a brand new content strategy and editorial calendar.
Content Marketing, Content Strategy, Copywriting, Editing, SEO Optimisation, Influencer Marketing, Social Media, Market Analysis, Inbound Marketing, Journalism, Reporting, Blogging, Unified Comms, Team Collaboration, Contact Centre, Slack, Microsoft Teams.