May 17, 2020

Personas with Craig Cooksey

Personas with Craig Cooksey

Craig, Heather, and I discuss the intelligent workspace another term that is used to describe the Digital Workspace. We cover building a business case to transform the environment. Engagement with companies to help them by understanding their users. The t


Related Links:
Craig’s LinkedIn Profile
Barclays and Sapience
Microsoft Workspace Analytics
Lakeside Software - SysTrack
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* Apologies for some audio issues, we cleaned it up as best we could. And we published anyway, as we thought the content was still useful *  

Craig, Heather, and I discuss the intelligent workspace, another term that is used to describe the Digital Workspace. We cover building a business case to transform the environment. How the productivity gains estimated and presented to the business.  Engagement with companies to help them by understanding their users. This includes covering an assessment and maturity model approach. Craig talks about working with customers who do not have the right tools versus having the correct tools.  We also discuss how the company culture can affect the adoption of the digital workspace. The understanding from a company point of view that now, delivering a ‘one size fits all’ approach does not work and how Persona’s help to address this from a strategic point of view.

Craig Cooksey

Director: Global Strategic Solutions

A dynamic and confident IT Professional with over 21 years’ experience in strategy, development and implementation of technology. Excels at identifying required business outcomes for clients and designing optimum solutions to meet those needs. Consistently achieves exceptional results with reduced lead times, improved quality and greater client satisfaction. Passionate about transforming organizations by delivering the best possible solution while realizing the optimal return on investment.