Roger Sowerbutts

Scale up growth advisor and fractional CRO / CCO / CEO

Global scale-up expert, hyper-growth, early and growth-stage VC and PE backed, Retail Media, Software/SAAS, machine learning and services companies.
Several successful exits since 2005, returning over $600 million to shareholders, including acquisition of Go Instore by Emplifi, (an Audax partners portfolio company) in September 2021.
I am a successful, creative and highly experienced International Enterprise Software Solutions & Services/Cloud / SAAS leader, scaling large sales and pre-sales team across multi-countries.
I build repeatable, predictable sales “machines” to accelerate sales sustainably.

I develop and coach sales teams proactively to hire, develop and retain the best talent and make them successful.

My methods include:

• Understand the customer value proposition and our unique value proposition.
• Clearly define your perfect prospect profile and sales territories.,
• Set clear sales goals and KPIs…monitor and tune.
• Have clear and consistent sales planning and forecasting definitions.
• Put the right tools in place to support the processes.
• Ensure that demand generation and pipe generation are planned.
• Sales team coaching and development with clear guidance.
• Pro-active leadership – “the servant leader” to be hands on with coaching and deal closing.
• Create a fun and supportive culture.
• Hire for attitude, train for knowledge.